If you contact us or fill in a contact form on our website, the data you provide will be saved to process your request or to contact you for further information. This data will not be transferred to an outside third party without your consent.
To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website, as well as to save and store your data, we use cloud services, CRM systems and software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least partially, also outside of the EU or the EEC.
The adequate level of data protection is based on an adequacy decision taken by the European Commission (“Privacy Shield”) or on data processing agreements with the respective company.
The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Especially certain types of data (e.g. name and surname, address or place of business, tax ID or VAT-number) are required for the conclusion of a contract to meet our tax obligations or any other legal provisions. Without this data we cannot conclude a contract with you. The data you provide, will be stored in our CRM systems and database, until you revoke your consent.
For the payment process and in order to fulfil our tax obligations, your credit card data will be transferred to the payment provider and to our tax accountant.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.
The data storage takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the statistical evaluation and analysis of our efforts to turn clients into our regular clients, and to offer them an adequate service, as well as special offers and prices for their next stay with us.
If you do not wish to accept cookies, you can change the settings of your browser in order to prevent the saving of cookies or to get a notification anytime cookies are used. This will allow you to be able to allow cookies in individual cases.
The European Interactive Digital Advertising Alliance also offers the possibility to block the use of non-technical third party cookies on its website: www.youronlinechoices.eu.
Without cookies certain sections of our website might not work properly.
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter.
To provide you with relevant information we also gather and process voluntary information concerning: interests, names, date of birth and country/region of origin.
After signing up for our newsletter you will receive an email containing a link to confirm the subscription.
Your subscription can be cancelled at any time by clicking on the cancellation link in the respective newsletter.
To process your subscriptions and to send our newsletters we use a software provided by ADDITIVE.
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For this functions cookies are used to analyse the use of the website. The information generated through the use of these cookies are transmitted and stored by Google on its servers.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.
The connection to the web analytics service provider Google is based on an adequacy decision taken by the European Commission (“Privacy Shield”).
You can prevent the saving of cookies by changing the respective settings of your browser software. You can also prevent data collection connected to your use of our online services through cookies and the processing of this data by google. This can be done by installing the browser-plugin, which is available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
This website also uses functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites, as well as marketing and distribution strategies like landingpages, newsletter and social media presence.
Our service providers, including ADDITIVE, have an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence, through the analysis of the use of our website as well as marketing and distribution strategies.
Our website uses remarketing functions provided by Google Inc. (“Google”) and by Facebook Inc. (“Facebook”). Therefore, Facebook and Google will know that you have visited our website. This way visitors of our website and of our landingpages will find ads adapted to their interests on Google’s advertising platforms and on social media platforms; Facebook and Instagram.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.
This website uses the remarketing function “Custom Audiences” Facebook. Through this function users will be shown relevant ads (“Facebook Ads”) concerning this website when they visit the social network Facebook. To this purpose the Facebook remarketing pixel was implemented on this website. Because of this pixel, a direct connection to the Facebook servers is established when you visit this website. The information that you have visited this website is then conceived to the Facebook server and associated with your personal account. More detailed information about how Facebook gathers and processes data, your rights concerning this matter and the possibilities to protect your privacy can be found in Facebook’s data privacy notice: https://www.facebook.com/about/privacy/. Alternatively you can disable the remarketing function “Custom Audiences” following this link: http://optout.networkadvertising.org/. For this purpose you have to be registered on Facebook.
You have the right of access, rectification, erasure, restriction of processing, data portability and the right to object. If you object, the legitimacy of consented data processing until the moment of your objection will remain intact. If you want to make use of one of these rights, please contact us by using the contact details stated below. If you believe that the processing of your data violates the data protection law or that your privacy rights are violated otherwise, you can contact the supervisory authority.
The data controller
Hotel SILENA, Via Birchwald 10, 39037, Rio di Pusteria/Valles, South Tyrol / Italy